Did you know that your About page is one of the most important pages on your entire website? In some ways, it’s even more important than your Home page. While your Home page is where people find out what you do and what you offer, the decision to buy from you is often made after reading your About page.
Why? I think your About page is where people decide if they have chemistry with you. It’s where they decide if you understand them. And it’s where people decide if they like you. Ultimately, people will buy from you or hire you not so much because of your skills or your products, but because they feel that they can trust you and that they have a connection with you.
Your About page is where you create a connection – locally or thousands of miles away or from the other side of the globe – with people who want what you offer. There’s no perfect way of doing it. But once you’ve got it down and feel that it tells your story, your philosophy and what you do for your customers, you’ll know it. You’ll feel it. You’ll feel like you can trust and connect with you.
Now, it’s your turn. Go do it.
About the author
I’m a writer and a web designer. I create one-of-a-kind websites for small businesses and creative entrepreneurs. I help my clients expand their audiences, get more customers and make mo’ money. Get my FREE PDF checklist, “Build a Website that Attracts & Converts: The 10 Elements Your Website Needs to be Highly Effective“ when you subscribe to my monthly newsletter for industry news, writing and design tips and special offers.