Simplified Media, Inc.


Simplified Media Inc Logo White Background Small

Project Description

Based in Southern California and serving startups throughout the state and beyond, Simplified Media, Inc. is a new company that produces videos primarily for startups in the high-tech industry. Founded by Ben McMillan, Simplified Media translates complex ideas into clear, easy-to-understand videos for organizations that need a way to explain what they do to potential investors as well as to the intended users of their products.

Project Details

Client Simplified Media, Inc.
What I Did  Concept development, Strategy, Writing & Design
Details Rapidweaver, Foundation

Profusa Video by Simplified Media Inc. Mari Pfeiffer case study

Highlighting Finished Projects

Offering case studies was one of the most important parts of this new site. By providing clear and interesting case studies, Simplified Media shows what kinds of videos is produces. And more importantly, how it helps solve problems and produces positive outcomes for its clients. This video for Profusa’s Lumee device helped Profusa get more funding and exposure.

Testimonials Add Credibility

It goes without saying that social proof is important on a website. It also puts a very credible stamp on your work. Simplified Media’s satisfied clients stated clearly and specifically what Ben and his team had achieved for them. This adds to Simplified Media’s trustworthiness and potential for getting new clients.

Ben Hwang Profusa CEO on Simplified Media Inc. Site

Simplified Media created a video that clearly communicates the various uses of the Lumee device through an engaging story that is easy to follow. Ben’s ability to craft visual stories is second to none. He did an amazing job and that is why the video is front and center on Profusa’s website. The impact of a simple and effective video has been profound for our mission. I can’t thank Ben enough for the work that he has done for us!

Ben Hwang, CEO Profusa

Simplified Media Inc. Ben McMillan and Camera
Simplified Media Inc. Canon C300 Close up

Images that tell stories, and set Simplified Media apart

One of the most important parts of the entire Simplified Media Inc. site was getting good pictures. It’s a company that is all about visuals. And the irony is that many people in this industry take great pictures. But they seldom take pictures of themselves on set! I had to push Ben to remind himself to get great shots of him working as well as others of his equipment and work process. This is important because great images, still or moving, always tell compelling, insightful and memorable stories about a business.