Hawaii Baseball Academy
Hawaii Baseball Academy has been helping baseball players improve their skills and become better players overall. Corey Ishigo, the Academy founder/owner, is also the only National Pitching Association Regional Director in all of Hawaii. Ishigo has led the Kailua High School baseball team to 14 state championships, eight east division championships, six Oahu Interscholastic Association Division championships, and one state championship. As the only NPA representative in Hawaii, Corey has also now established the Academy and his team of coaches as the premier baseball coaching organization in Hawaii. The Academy asked me to redesign their site so that it clearly communicated their core message, displayed images of the coaches working with players, and they also required a new events calendar that visitors could consult and through which they could register for upcoming events such as camps and clinics.
Client Hawaii Baseball Academy / NPA Hawaii
What I Did Writing & Design
A Tiny Site that Hits a Home Run
The Academy’s site is what I call a “Tiny Site” – three pages plus an Events Calendar plugin that generates several pages on its own. We started with a few images that tell the Academy’s story well: that it offers top-notch coaching, pays close attention to all who attend, and creates a fun environment for athletes.
One of the most important aspects of this site was to convey the need for players to deepen their love for baseball. Through just a few simple images, well-written copy and features that make it easy for players to register for camps or clinics, I think the Academy hit a grand slam with this new site.
Registration & Payments through the simple Events Calendar
One of the elements that has really transformed the Academy’s online presence is the installation of a simple events calendar. It can be viewed as a regular calendar page like this, or a list, or, by event. We inserted payment buttons for some of the events so that athletes can register and pay for an event like an NPA Super Camp. This has made it much easier for the Academy to run regular clinics and for attendees to reserve spots.
Tiny Site. Big Results: More traffic! More signups!
Corey and Wendy Ishigo told me that they are getting busier and they are convinced it’s the site that is behind the higher number of attendees. Also, because we highlighted Corey’s association with the National Pitching Association and tweaked the SEO several times, the site has performed well. We’re excited to take a look at the stats again in the coming months and see where we can further improve on its performance.