If I had a dime for every time someone asked me whether they can use their iPhone to take pictures for their website, I’d be swimming in Benjamins. (I say that a lot.) And here’s my answer: No. Don’t. Please, don’t.
The iPhone, smartphones, tablets…these devices can produce beautiful, high-quality images. And these days, our natural inclination is to whip out our little smartphone whenever we see something, snap a few shots, and post it to social media. Quick ’n easy ’n cheap. But when it comes to your website, which is one of the most important parts of your business overall, snapshots aren’t enough. Great images are part of your overall business identity. And they play a huge role in converting prospects into customers.
Still think you can take pictures for your website with your iPhone? Okay. Let’s give it a try.
When clients insist that all they need is their little 7 or 8 or X or other smartphone, I give them a list of things they’ll need to shoot for their site. If you want to try this, please do! Post your shots to Instagram and tag me, @MariPfeiffer, so I can see what you’ve done. I suggest taking at least 20 shots of each item on this list. Trust me, you’ll need to take a lot of pictures!
- Where you work. Exterior and interior shots.
- Tools, materials and resources you use for your work. Books, machines, equipment. Even simple things like pens and paper.
- Headshots and medium shots (from your waist up). And take the pictures inside and outside. And wear at least two different outfits so you’ll have a choice.
- Shots of you working and preferably with customers. Don’t stand and stare at the camera from your desk. Do something. Show what you’re working on.
I’m going to try this myself, so keep reading to see what I came up with and how they stack against a professional’s pictures.
The results: How my pictures stack up against a pro’s
I’m only showing you a few here out of the twenty or so that I took of myself and the bats.
I think it’s pretty obvious who took the better pictures. While mine aren’t a disaster, they just aren’t good enough to use for marketing purposes. The light isn’t right, the angles aren’t quite right, the framing and composition is weak…As hard as I tried to get some good pictures, I just wouldn’t want them on my website or my promotional postcards or workbooks that I publish.
Great images, as I pointed out earlier, are part of your overall brand. You want to put your best foot forward and point people to your website with pride, with confidence and without hesitation. So if you don’t like parts of it, you will hesitate. Or you might hear yourself making excuses about it. This can, in turn, make people hesitate about working with you. And you don’t want that!
Conclusion: Don’t use your iPhone for your website’s images
Unless you’re a really skilled photographer who can take great shots with any kind of camera – my husband takes beautiful shots with his iPhone 6+, and President Obama’s photographer Pete Souza makes magic with his iPhone – I strongly suggest finding a pro or a very talented amateur to do that work for you.
About the author
I'm a writer and a web designer. I create one-of-a-kind websites for small businesses and creative entrepreneurs. I help my clients expand their audiences, get more customers and make mo' money. Get my FREE PDF checklist, "Build a Website that Attracts & Converts: The 10 Elements Your Website Needs to be Highly Effective" when you subscribe to my monthly newsletter for industry news, writing and design tips and special offers.