The National Pitching Association
The National Pitching Association (NPA) helps pitchers as well as football quarterbacks and golfers improve their mechanics, their velocity, avoid injuries and prolong their careers. Founded by former Major League Baseball pitcher and pitching coach Tom House, the NPA works with baseball players, football players and golfers who are committed to improving their skills. They needed a complete redesign as well as a new membership area, forums and e-commerce platform.
- Client The National Pitching Association
- What I did Copywriting & Web Design, e-commerce, membership & forums setup
- Details Rapidweaver, UltraCart, Vanilla forums
- View nationalpitching.com
One of the keys to capturing the NPA’s unique character and approach was a fresh batch of pictures. The NPA, led by founder Tom House and his team of outstanding coaches, works closely with athletes in small group settings where athletes receive a good deal of individualized attention. Unlike other elite sports websites that give the impression of being huge athlete factories, I wanted to convey the friendly yet serious environment of the NPA through a few outstanding pictures. We nailed it.
Online Registration Eases Growth
As the NPA’s network of Regional Directors grows, we added a list of upcoming events – camps and clinics – to the site, making it easier for athletes and coaches to sign up and pay for spots. The event descriptions also raise awareness of the NPA’s Regional Directors and events that they hold independently of the NPA in their respective areas.